What Parents Need to Know About Toy Scalping, Fakes and Scams

This online safety guide explores the world of online scalping, where bots snap up high-demand items for resale at extortionate prices, and explains the risks to children and young people.
Scalping has long been a frustration for fans hoping to bag concert tickets or exclusive toys, but the online world has supercharged this dishonest tactic. Scalpers use bots to buy up stock in seconds, then resell items such as consoles or collectibles at significant mark-ups. For young people, it can be disappointing and harmful to their wallets, wellbeing and worldview.
As this unethical practice becomes more visible, and, worryingly, sometimes glamourised online, it’s important to talk to children about fairness, financial boundaries, and spotting scams. This guide breaks down the tricks of the trade and how to avoid them, helping young consumers stay safe, informed and scam-free.
