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What Parents and Educators Need to Know about Pop Ups

This free information guide addresses the online safety risks of pop-ups, letting you know how to make children aware of this prominent marketing technique. #WakeUpWednesday

On the internet or on social media, it’s likely that you’ve come across the occasional pop-up – promising a great deal on some product or service, declaring that you’ve won some kind of prize, or making any other number of tempting claims. This marketing tactic has been around for almost 30 years and shows no signs of disappearing any time soon.

Unfortunately, pop-up advertising carries with it various online safety risks, as we can never be certain where those links will take us or how legitimate their creators are. These ads can be especially risky for children and young people, who may not yet be able to look at such marketing with a critical eye. However, our free online safety guide will educate you on pop-ups, their associated risks, and how to safeguard yourself and young people from this phenomenon.


Meyer et al., Advertising in Young Children's Apps: A Content Analysis, 2019